Glenview Public Library offers its residents an innovation center, a library of things, genealogy tools, career workshops and more. However, a community outreach led initiative revealed that many residents were unaware of the free services available. Our team developed a full-scale rebrand to reposition the library as the dynamic resource hub it truly is. The new mark's squares reflect the breadth of offerings along a path of intellectual pursuit. Further inspiration was drawn from colors and textures within the library’s interior, influencing the brand’s palette and pattern system.