Heritage Oaks Golf Club
Northbrook Park District &
a5 Branding & Digital
Formerly known as Sportsman’s Country Club, Heritage Oaks Golf Club is a public golf destination in Northbrook, Illinois. Following a $12.5 million renovation with the addition of modern practice facilities, a new clubhouse and restaurant, and indoor golf simulators, the club sought a rebrand that reflected its transformation and a broader community appeal both in name and visual identity.
Our team led a comprehensive rebranding initiative that aimed to strike a balance between a contemporary vision and the club’s legacy. Heritage Oaks centers the 100-year old oak trees that pepper the landscape and focuses on the seed of growth and renewal. The identity was implemented across many physical and digital touchpoints, including exterior signage, merchandise, marketing collateral.
Designed to compliment the Northbrook Park District logo, the new mark adopts its color and graphic nature while maintaining its own distinct, geometric style. Inspired by the engraved lines on the golf club, the acorn is shaded to show depth with a stem that doubles as a golf tee.
