The Production Designer

The Production Designer is a satirical piece about the fear of job annihilation stoked by the release of generative AI tools like DALL-E and Chat-GPT. In a graduate design program and the industry at large, it is increasingly a hot topic of discussion.

The question, will AI replace the graphic designer, is posed to Chat-GPT and the answers are printed on the folded pages of the book. The text is set in contrast to photographs from the Library of Congress depicting bygone labor practices and their modes of production. The french fold structure prompts the reader to contemplate historical parallels as to what has already been lost through modernity's endless technological innovations.